The 6 Tricks of the Trade
😭 Emotional Appeal
Making you feel sad, happy, or scared so you buy the product to change your mood.
🌟 Celebrity/Influencer
Using a famous person to make the product look "cool" or trustworthy.
😂 Humor
Making you laugh so you remember the brand and feel good about it.
👥 Bandwagon
Claiming "everyone is doing it!" so you feel left out if you don't join in.
⏳ Scarcity
Saying "Limited time only!" or "Only 2 left!" to rush you into buying.
🧐 Curiosity / Info
Giving cool facts or leaving a mystery that makes you want to find out more.
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Case #1
WHICH TECHNIQUE IS BEING USED?